Paid Social Experts

Paid Social Media Advertising

High-performance paid social campaigns across Meta, LinkedIn, Snapchat, and Pinterest — combining precise audience targeting with compelling creative to deliver measurable ROI.

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3.2B
Meta Daily Active Users
800M+
LinkedIn Professionals
4.2x
Avg Paid Social ROAS
45%
Lower CPA via CAPI Tracking
Paid Social

Social Ads That Drive Real Business Outcomes

Paid social is one of the most powerful tools for reaching specific audiences at scale — but only when targeting, creative, and measurement are aligned. We run paid social campaigns as performance channels: every dollar tracked, every creative tested, every audience refined based on conversion data rather than engagement vanity metrics.

  • Meta Ads (Facebook & Instagram): lead gen, conversions, and retargeting campaigns
  • LinkedIn Ads: B2B lead generation, account-based marketing, and thought leadership
  • Snapchat Ads: youth and urban audience targeting with immersive ad formats
  • Pinterest Ads: high-intent discovery campaigns for lifestyle, home, and fashion brands
  • Full-funnel structure: awareness (CPM), consideration (CPC), conversion (CPA)
  • Creative production: static, carousel, video, Stories, and Reels ad formats
Meta Ads

Facebook & Instagram Advertising

Meta's advertising ecosystem reaches 3.2 billion people daily. With Advantage+ campaigns, Conversions API, and first-party data strategies, Meta Ads remain one of the highest-ROI performance channels when managed with discipline.

Conversion Campaigns

Bottom-funnel campaigns optimised for purchases, leads, and app installs.

Retargeting

Re-engage website visitors, video viewers, and page engagers at lower CPA.

Reels Ads

Vertical video ads in Instagram and Facebook Reels for reach and conversions.

Lookalike Audiences

Expand reach to people who mirror your best existing customers.

CAPI Integration

Server-side Conversions API for cookieless, privacy-compliant tracking.

Creative Testing

Structured A/B tests on copy, creative, and audience to find winning combinations.

LinkedIn Ads

LinkedIn for B2B Lead Generation

LinkedIn Ads are the premium channel for B2B marketers targeting decision-makers by job title, company size, seniority, and industry. CPCs are higher than other social platforms — but the lead quality and conversion rates from LinkedIn often justify the investment significantly for B2B.

  • Lead Gen Forms: collect qualified leads without leaving LinkedIn
  • Sponsored Content: thought leadership and case study promotion to targeted companies
  • Message Ads (InMail): personalised outreach to decision-maker inboxes
  • Account-Based Marketing (ABM): target specific companies by name
  • LinkedIn Insight Tag setup for website visitor retargeting
  • Campaign Manager reporting: cost per lead, lead quality score, and pipeline contribution
FAQs

Frequently Asked Questions

For meaningful data to optimise against, we recommend a minimum of $1,000–$1,500/month on Meta Ads. Below this, the algorithm does not have enough conversion events to learn and optimise efficiently. Budgets of $2,000–$6,000/month unlock Advantage+ Shopping and automated bidding features that significantly improve performance.

Yes — Meta has recovered much of its tracking capability through Aggregated Event Measurement, Conversions API (server-side tracking), and first-party data strategies. With proper CAPI implementation, we typically recover 70–85% of the conversion signal lost from ATT opt-outs, and campaign performance has largely returned to pre-iOS 14 levels for optimised accounts.

We maintain a creative testing calendar: introducing new static, carousel, and video variants every 2–3 weeks before existing creative shows frequency fatigue (typically at a frequency of 2.5–3.0+ impressions per week). We also rotate ad copy separately from creative to identify the highest-performing combinations.

For lead volume, LinkedIn Lead Gen Forms consistently outperform Website Conversions by 2–3x because prospects do not have to leave LinkedIn. For higher-quality enterprise leads, Sponsored Content with case studies or thought leadership content generates longer consideration and warmer inbound. We typically run both in parallel with different targeting and budget splits.

Launch Paid Social Campaigns That Scale

Schedule a free 30-minute strategy session. No commitments, just clarity on how we can grow your business.

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