Walmart Experts

Walmart Marketplace Services

Expert Walmart.com marketplace management to grow your US eCommerce revenue — from seller account setup and listing optimisation to Walmart Connect advertising.

Get Free Strategy Call View Case Studies
500M+
Walmart.com Monthly Visitors
35%
Lower CPC vs Amazon
2x
Faster Account Approval
180M+
Walmart+ Members
Walmart Services

Capture the Walmart.com Opportunity

Walmart.com is the second-largest US eCommerce marketplace with 500 million monthly visitors and significantly less seller competition than Amazon. For brands already selling on Amazon, Walmart is the logical next step to diversify revenue, capture incremental customers, and reduce dependence on a single platform.

  • Walmart Seller Center account setup and onboarding
  • Product listing creation and catalogue optimisation for Walmart search
  • Walmart fulfilment services (WFS) setup and inbound shipment management
  • Walmart Connect PPC: Sponsored Products and Display Ads
  • Walmart SEO: keyword research tailored to Walmart's Cosmo algorithm
  • Cross-border listing management for brands expanding to US market
Listing Strategy

Walmart Listings That Win the Item Page

Walmart's algorithm (Cosmo) weights relevance, customer ratings, fulfilment speed, and price competitiveness. We optimise every signal: keyword-rich product titles, attribute-complete specifications, competitive pricing strategy, and WFS enrolment for the Pro Seller badge.

Walmart SEO

Cosmo algorithm optimisation for relevant category and keyword placement.

Pricing Strategy

Competitive pricing analysis and repricing recommendations for Buy Box wins.

WFS Enrolment

Walmart Fulfilment Services for guaranteed 2-day delivery badge.

Pro Seller Badge

Meeting and maintaining the quality thresholds for trusted seller status.

Rich Media Content

360° images, video content, and enhanced product descriptions.

Performance Monitoring

Order defect rate, shipping performance, and customer satisfaction tracking.

Walmart Advertising

Walmart Connect PPC Management

Walmart Connect offers Sponsored Products, Sponsored Brands, and Video Ads with less competition and often lower CPCs than Amazon. We manage the full advertising programme: campaign structure, bid management, creative testing, and performance reporting.

  • Sponsored Products: auto and manual campaigns for keyword and item targeting
  • Sponsored Brands: brand-level campaigns to drive category discovery
  • Video Ads: in-stream product videos for high-intent shoppers
  • Walmart DSP: programmatic ads reaching Walmart audiences off-platform
  • Weekly ROAS reporting and monthly performance reviews
  • Budget reallocation recommendations based on auction competitiveness
FAQs

Frequently Asked Questions

Walmart has an application process that reviews your business credentials, product quality, operational capability, and fulfilment infrastructure. Approval typically takes 2–4 weeks. We help prepare your application with the highest chance of approval, including account structure, business documentation, and product catalogue presentation.

No — though having an established Amazon presence can help demonstrate your selling track record. Walmart accepts new marketplace sellers who meet their quality thresholds. We work with both Amazon-migrating brands and new-to-marketplace sellers.

Yes, for sellers targeting the US market. Walmart.com is an excellent channel for Indian exporters and D2C brands expanding internationally. We handle the US entity requirements, tax considerations, and logistics coordination for cross-border sellers.

You can fulfil through Walmart Fulfilment Services (WFS) — similar to Amazon FBA, where Walmart stores and ships your inventory — or through your own fulfilment (Seller Fulfilled). WFS gives you the 2-day delivery badge and higher search visibility. We recommend WFS for most product categories.

Grow Your Business on Walmart.com

Schedule a free 30-minute strategy session. No commitments, just clarity on how we can grow your business.

Book Free Consultation 079 400 23024