A SEBI-registered investment advisory firm needed a high-trust, conversion-focused website that communicated credibility, handled regulatory compliance, and generated qualified investor enquiries at scale.
InvestRight Capital is a SEBI-registered investment advisory and wealth management firm based in Ahmedabad. Their existing website was outdated, lacked trust signals, and generated fewer than 15 qualified leads per month. They needed a rebuild that reflected their professional credibility, communicated complex financial services clearly, and was fully SEBI and ASCI compliant. We delivered a custom React.js frontend with a Node.js backend, integrated financial calculators, and a content architecture designed for SEO authority in the wealth management space.
Their old website had not been updated in 4 years. Potential HNI clients who Googled the firm before meetings found a site that actively undermined confidence in the brand.
Every page needed mandatory SEBI registration disclosures, return disclaimer language, and risk warnings — all while maintaining a professional, premium aesthetic.
Competitors offered SIP calculators, EMI calculators, and tax saving tools that kept visitors on-site longer and created natural lead capture opportunities.
No SEO structure, no schema markup, and thin page content meant the firm was ranking on page 4+ for every valuable keyword in their category.
The firm served HNI individuals, NRI investors, and corporate treasury clients — each with different needs, different content requirements, and different trust signals.
Existing clients needed secure document access, while the site needed to demonstrate data security credentials to convert prospective HNI clients with high privacy expectations.
Built a fully custom website in React with server-side rendering for SEO, dynamic content sections, and a Node.js API for form handling and lead routing.
Every page includes mandatory SEBI registration number (INH000012345), risk disclosure banners, return disclaimer language, and ASCI-compliant ad copy — reviewed by their legal team.
SIP calculator, lump-sum calculator, retirement planning tool, tax saving calculator, and EMI calculator — all built custom with lead-capture gates on results.
Three distinct user journeys: Individual HNI, NRI Investor, and Corporate Treasury — each with a dedicated landing section, tailored content, and specific CTA pathways.
Implemented JSON-LD schema for financial services, FAQ schema, and structured data. Site launched with 45 long-tail keywords already in the 10–30 position range.
Full security stack: CloudFlare CDN, SSL certificate, CSP headers, rate limiting on forms, and penetration test completed before launch.
Every project follows a structured delivery framework ensuring quality, transparency, and measurable outcomes at every phase.
1.5 weeks: stakeholder interviews, SEBI compliance requirements gathering, audience mapping, competitor analysis, and content strategy.
2.5 weeks: Figma wireframes and high-fidelity designs for 22 pages, including all calculator interfaces and the 3 audience journey flows.
3.5 weeks: component-based frontend build, financial calculator logic, responsive layouts, and animation system.
1.5 weeks: Node.js API for form handling, Zoho CRM lead push integration, and WhatsApp enquiry routing.
1 week parallel: schema markup, meta optimisation, XML sitemap, and first 10 pillar blog posts for authority building.
1 week: client legal team sign-off on all compliance copy, final QA, and go-live with DNS migration and SSL verification.
Our old website was genuinely embarrassing for a firm of our calibre. Digivance rebuilt it into something that reflects who we actually are. HNI clients now comment on the website in first meetings — as a positive. Enquiry quality and quantity have both improved dramatically.
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