A DeFi lending protocol built from smart contracts to front-end dApp to community marketing — achieving $4.2M TVL at token launch, 8,500 active wallets, and successful listing on two DEXs within 20 weeks.
ChainVault Protocol is a DeFi lending and yield optimisation protocol built on Ethereum and Polygon. The founding team came to us with a whitepaper, a Solidity developer, and a vision — but no web3 frontend, no token launch strategy, and no community. We delivered the complete technical and marketing stack: smart contract audit coordination, React dApp frontend, tokenomics structuring, Discord and Telegram community build, and a coordinated token launch that achieved $4.2M TVL in the first 72 hours.
Any DeFi protocol handling user funds must have independently audited smart contracts. The team had draft contracts but needed professional audit preparation and post-audit remediation.
The protocol had no user interface. A performant, intuitive React dApp was needed to abstract blockchain complexity for non-technical DeFi users while providing advanced features for power users.
DeFi protocols live and die by community trust and TVL. Building an engaged, authentic community from zero — without resorting to bot farming — required a structured 12-week pre-launch programme.
Designing a token model that incentivises liquidity provision, rewards early adopters, prevents whale dumping, and maintains protocol sustainability required careful economic modelling.
Getting listed on Uniswap and SushiSwap required meeting liquidity thresholds, passing community proposals, and coordinating market maker relationships — all within the launch timeline.
2024 crypto media is highly sceptical of new protocol launches after multiple high-profile rug pulls. Earning genuine coverage required real technical transparency and credentialed team profiles.
Prepared the Solidity codebase for audit by CertiK — documenting code logic, adding NatSpec comments, and refactoring 6 audit-identified issues before final certification.
Built a React.js dApp with Web3.js integration: wallet connection (MetaMask, WalletConnect), lending pool interface, yield dashboard, governance voting module, and real-time analytics.
Designed CVLT token distribution (35% community, 20% team with 4-year vest, 15% treasury, 30% liquidity/ecosystem), emission schedule, staking rewards model, and co-authored the technical whitepaper.
Structured Discord growth: ambassador recruitment, weekly AMA programme, testnet incentive campaign, allowlist mechanics, and mod team management — reaching 8,500 genuine members pre-launch.
Token Generation Event marketing: CoinDesk PR placement, 15 KOL threads on Twitter/X, coordinated Discord/Telegram launch announcement, and DEX liquidity provision guidance for early holders.
Secured editorial coverage in The Block, Decrypt, and BeInCrypto pre-launch, plus 3 podcast appearances for the protocol founders — establishing credibility before TVL mattered.
Every project follows a structured delivery framework ensuring quality, transparency, and measurable outcomes at every phase.
Weeks 1–3: code review, NatSpec documentation, unit test coverage improvement (72%→96%), and CertiK audit submission.
Weeks 2–10: React component architecture, Web3.js integration, smart contract ABI connection, UI/UX design system, and Polygon network support.
Weeks 2–6: tokenomics economic modelling, distribution schedule, emission curve, governance design, and whitepaper first draft through final version.
Weeks 4–16: Discord server architecture, ambassador programme, weekly AMAs, testnet incentive campaigns, and Telegram group management.
Weeks 14–20: KOL outreach, PR placement, Twitter/X content calendar, exchange communication, and launch-day coordination.
Weeks 18–20: Uniswap and SushiSwap listing coordination, liquidity bootstrap plan, market maker onboarding, and post-launch community stabilisation.
Digivance understood Web3 from the inside — they did not just market our protocol, they helped us build it right. The tokenomics modelling alone saved us from design decisions that would have killed the protocol in the first month. $4.2M TVL in 72 hours was validation that both the product and the community were ready.
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