A D2C cosmetics brand went from zero digital presence to $140K monthly revenue in 7 months through a custom Shopify build, aggressive SEO, and a full-funnel paid media strategy.
GlowCraft Beauty is a D2C skincare and cosmetics brand based in Mumbai, founded by a certified dermatologist. They came to us with an idea, a formulation partner, and zero online presence. We built everything from scratch: brand strategy, Shopify store, SEO infrastructure, and a full paid media funnel. Within 7 months of launch, they were generating over $140,000 in monthly online revenue with a 3.8x blended ROAS.
The brand had only offline retail presence and needed a complete eCommerce platform built from concept to launch within a tight 12-week deadline.
With no domain history or content, they were invisible on Google. Competitors with 5+ years of SEO had dominant positions across high-value cosmetics keywords.
Cosmetics is one of the most expensive categories to advertise in — CPMs are high, competition is intense, and it is hard to stand out without strong creative and precise audience targeting.
Without existing customer data or CRM, they had no mechanism to drive repeat purchases — critical in cosmetics where LTV drives profitability.
Photography, brand voice, and packaging design existed offline but had not been translated into a consistent digital brand language.
85% of their target audience shops on mobile, requiring a mobile-first design approach to prevent drop-offs during the purchase journey.
We designed and developed a custom Shopify theme in Figma, coded to pixel-perfect precision with mobile-first layouts, ingredient explainer sections, skin-type quiz integration, and a lookbook gallery that drove a 42% improvement in product page time-on-site.
We built technical SEO infrastructure (schema markup, Core Web Vitals optimisation, site structure) and created 60+ skin care blog posts targeting long-tail keywords. Within 4 months, 180 keywords ranked on Page 1.
Awareness via Meta video ads using UGC-style creative, retargeting via dynamic product ads, and conversion via Google Shopping and branded search. All campaigns tracked via Meta CAPI + GA4 for cookieless attribution.
Integrated WhatsApp Business API to trigger automated cart recovery messages with personalised product recommendations, recovering 28% of abandoned carts at an average order value of $17.
Welcome series, post-purchase flows, replenishment reminders (timed to product usage cycles), and a loyalty programme email sequence driving 23% of total revenue from email alone.
Implemented an interactive skin type quiz as a lead capture and personalisation engine — quiz completers converted at 4.2x the rate of non-quiz visitors.
Every project follows a structured delivery framework ensuring quality, transparency, and measurable outcomes at every phase.
2-week immersion: competitor analysis, target audience profiling, pricing research, and brand identity alignment session with founders.
4 weeks of Figma design: mobile-first wireframes, high-fidelity UI screens, interactive prototype review, and founder sign-off.
6 weeks: custom theme build, payment gateway integration (Razorpay), logistics API (Shiprocket), GST invoicing, and QA across 12 device/browser combinations.
Parallel to development: keyword research, site architecture planning, schema implementation, and first 20 blog posts published at launch.
Meta and Google campaigns launched Week 1 post-site-go-live with $4K/month initial budget, scaled to $14K/month by Month 4 based on ROAS performance.
Post-launch automation setup: Klaviyo flows, WhatsApp WABA integration, abandoned cart sequences, and post-purchase review requests.
Monthly: creative refresh, SEO content publishing (8 posts/month), bid strategy tuning, and CRO testing. Bi-monthly results review with founders.
We had a great product but no idea how to sell it online. Digivance built everything — the store, the marketing, the automations. By Month 4 we were already profitable on ads. By Month 7 we crossed $120,000 in a single month. I cannot imagine where we would be without their team.
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