A premium Delhi-based skincare brand achieved a 4.6x blended ROAS and $78K monthly paid-media revenue through a creative-first, full-funnel Google and Meta advertising strategy with server-side conversion tracking.
LunaGlow Skincare is a premium D2C skincare brand in the Delhi NCR market. When they came to us, they were running basic Meta campaigns with poor creative, no Google Shopping presence, and a Pixel-only tracking setup that was severely impacted by iOS attribution losses. Over 8 months, we rebuilt their entire paid media operation: Meta Conversions API for cookieless tracking, UGC-led creative strategy, full Google Shopping catalogue, and a structured full-funnel campaign architecture — achieving a 4.6x blended ROAS on $17K/month ad spend.
80% of their Meta attribution was lost due to iOS 14 ATT opt-outs. Their Pixel-only setup was severely under-reporting conversions, leading to poor algorithm optimisation and budget misallocation.
Existing ads used polished, brand-photoshoot style images that felt out-of-place on TikTok and Reels feeds. CTRs were below 0.6% — well below the 1.5–2%+ achievable in the category.
Despite having a well-optimised product catalogue, they were not running Google Shopping campaigns — missing the highest purchase-intent channel where skincare buyers search with buying intent.
No segmented retargeting — all audiences receiving the same generic ads regardless of whether they had viewed a product, added to cart, or already purchased.
All ad spend was concentrated on conversion campaigns, with nothing at the awareness stage — creating a demand ceiling that limited scalable growth.
Acquisition cost was too high relative to average order value. Without a post-purchase revenue strategy, the economics only worked at scale if ROAS stayed above 4x — which their previous setup never achieved.
Implemented server-side CAPI alongside Pixel, recovering 73% of previously lost iOS conversion signal. This immediately improved Meta algorithm optimisation, reducing CPA by 28% within the first 6 weeks.
Recruited 12 real skincare enthusiasts to create authentic product testimonial, before-and-after, and routine-integration videos. These UGC ads achieved 1.9% CTR vs 0.5% for the previous studio ads.
Built a structured Google Shopping campaign with brand, non-brand, and competitor segments, product-level bid strategies, and negative keyword management — generating $26K/month at 5.2x ROAS.
Built 8 custom audiences: video viewers (25%, 50%, 75%), product page visitors, add-to-cart abandoners, checkout abandoners, purchasers (30/60/90-day), and high-LTV customers for upsell. Each served tailored creative and messaging.
Allocated 25% of budget to awareness (Reels reach, video views), 35% to consideration (engagement, traffic), and 40% to conversion — building sustainable demand while maintaining conversion efficiency.
Integrated Klaviyo email flows with paid ad suppression — removing recent purchasers from acquisition campaigns and serving them retention ads promoting complementary products instead.
Every project follows a structured delivery framework ensuring quality, transparency, and measurable outcomes at every phase.
Week 1–2: server-side CAPI implementation, Pixel audit, conversion event priority configuration, and baseline attribution comparison.
Weeks 2–6: UGC creator recruitment, briefing, content production, and first batch of 24 ad creatives across formats (static, video, carousel, Stories).
Weeks 2–4: product feed audit, Shopping campaign architecture, bid strategy setup, and first optimisation cycle.
Weeks 3–5: custom audience creation, pixel event verification, retargeting campaign build, and ad set budget allocation.
Month 2: full account restructure with Advantage+ Shopping for bottom-funnel, manual CBO for upper-funnel, and Reach & Frequency for brand awareness.
Monthly: creative refresh (8 new UGC pieces/month), audience expansion testing, bid strategy tuning, and monthly performance review call.
Our Meta campaigns were haemorrhaging money before Digivance — we could not see what was working and what wasn't. CAPI alone transformed our visibility into campaign performance. The UGC creative they produced genuinely surprised us — it outperformed everything our in-house team had made. 4.6x ROAS on $17K/month spend has completely changed the economics of our business.
Let's discuss your project and build a strategy that delivers measurable growth.