A Surat-based apparel manufacturer launched their first D2C Shopify store — scaling from $0 to $95K monthly online revenue within 5 months with a conversion-optimised custom theme.
ThreadCo Fashion is a Surat-based manufacturer that had previously sold exclusively through wholesale channels and offline multi-brand retailers. They approached us wanting to launch a D2C brand online for the first time. We built a complete Shopify store with a custom fashion-specific theme, a visual size guide system, a lookbook module, and full logistics integration with Shiprocket — launching in 12 weeks and achieving $95,000 in monthly online revenue by Month 5.
No previous direct-to-consumer experience. The brand had strong manufacturing capability but zero understanding of online selling, customer acquisition, or digital brand building.
Fashion requires detailed, accurate size guidance to reduce returns. Their products spanned 6 size variants with different measurements for different categories — requiring a custom size guide system.
Migrating and structuring a catalogue of 2,400+ products across 18 categories with clean URLs, proper tagging, and SEO-friendly descriptions was a major data management challenge.
Apparel buyers in India expect COD (cash on delivery) and easy returns. Setting up the logistics infrastructure to support COD, multiple courier integrations, and a simple return management system was critical.
Over 92% of traffic to fashion sites in India comes from mobile. The entire shopping experience needed to be built for thumb navigation, fast image loading, and one-tap purchasing.
As an unknown D2C brand, establishing trust signals — reviews, return policy visibility, and brand story — was essential to achieve competitive conversion rates.
Built a bespoke Shopify theme with infinite scroll collections, a swipeable product image gallery, quick-add-to-cart without leaving the collection page, and a sticky size guide drawer on product pages.
Custom Shopify app integration providing interactive size charts with body measurement inputs — reducing size-related returns by 31% vs industry average.
Structured 2,400+ SKUs with consistent naming conventions, clean collections hierarchy, automated tagging, and unique meta descriptions for the top 300 highest-margin products.
Full logistics integration: Shiprocket for multi-carrier shipping with real-time tracking, Cashfree for prepaid payments, and native COD with automatic order verification via OTP.
WABA integration sending order confirmation, dispatch notification, and delivery confirmation via WhatsApp — achieving 94% read rate vs 22% for email.
Automated Loox review request at Day 7 post-delivery, Google Review integration, and trust badges (free returns, COD available, secure checkout) on every product page.
Every project follows a structured delivery framework ensuring quality, transparency, and measurable outcomes at every phase.
2 weeks: competitive landscape review, brand positioning, product catalogue taxonomy planning, and target audience definition.
3 weeks: full Figma design for mobile and desktop — homepage, collection pages, product pages, cart, checkout, and all custom components.
5 weeks: custom theme build, metafield setup for size data, Shiprocket integration, Cashfree payment gateway, COD flow, and size guide system.
2 weeks parallel: bulk product upload via CSV, SEO meta for top 300 products, collection page copy, and brand storytelling pages.
1 week: cross-device testing, order flow testing with live payments, speed optimisation (PageSpeed 94), and staff training session.
Post-launch: Meta and Google campaigns launch, review generation programme start, and weekly performance reviews for first 8 weeks.
ThreadCo had always been a B2B business. Digivance understood that we needed more than just a website — we needed a complete D2C playbook. The size guide system alone saved us thousands of dollars in returns every month. Their team is genuinely invested in your success.
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