A real estate developer with 8 active residential projects needed a flagship digital portal — with virtual tours, WhatsApp lead automation, and hyperlocal SEO — that would replace 3 fragmented project microsites.
NestFinder Realty is an Ahmedabad-based real estate developer with 8 active residential projects ranging from affordable housing to premium villas. They had 3 separate, outdated project websites that were not generating enquiries, no virtual tour capability, and a manual WhatsApp lead process that was losing prospects at scale. We built a consolidated property portal that unified all 8 projects, integrated 360° virtual tours for 6 projects, and automated their lead qualification and WhatsApp routing pipeline.
Three separate websites for different projects, each with inconsistent branding, different contact flows, and separate analytics — making performance measurement impossible.
None of the three websites ranked competitively for local searches. Competitor developers were capturing all organic traffic for high-value Ahmedabad property keywords.
Sales team was managing hundreds of WhatsApp enquiries manually with no CRM integration, leading to leads falling through the cracks and inconsistent follow-up.
Post-COVID, NRI buyers and outstation investors expected virtual tours before booking site visits. The absence of this feature was costing deals with remote buyers.
The sales team was spending time on low-quality enquiries. They needed a system to qualify intent (budget, timeline, BHK requirement) before routing to a salesperson.
No analytics tracking which digital channels were generating enquiries, making it impossible to decide where to invest marketing budgets.
Built a custom Next.js property portal with individual project pages, filterable property listings, floor plan viewer, and a dynamic availability status system updated via a simple admin panel.
Integrated Matterport virtual tours for 6 projects, embedded within project pages with mobile-optimised viewing and a WhatsApp CTA overlay encouraging post-tour enquiry.
WABA-powered chatbot qualifying leads by budget, BHK preference, and timeline before routing to the appropriate project sales executive — reducing unqualified enquiries by 68%.
Created dedicated landing pages for each micro-market ("2 BHK flats in Bopal", "villas in Gandhinagar"), with structured data, Google Maps embeds, and localised content.
All website, WhatsApp, and form enquiries flow directly into LeadSquared with source attribution, project tagging, and automated follow-up task creation for the sales team.
GA4 with custom conversion events, Google Ads conversion tracking, Meta Pixel, and a Google Data Studio dashboard giving the management team real-time lead performance visibility.
Every project follows a structured delivery framework ensuring quality, transparency, and measurable outcomes at every phase.
2 weeks: review of all 3 existing websites, analytics audit, keyword research, and CRM requirements gathering.
1 week: portal structure planning, project taxonomy, URL architecture, and user journey mapping for 3 buyer types (local, NRI, investor).
3 weeks: Figma design for all portal templates, project pages, floor plan viewer, and virtual tour integration mockups.
5 weeks: custom portal build, admin panel for availability updates, LeadSquared API integration, and virtual tour embed system.
2 weeks parallel: micro-market landing pages, project descriptions, and first 15 neighbourhood guide blog posts.
1 week: WABA integration, chatbot flow build, qualification questions, and CRM routing rules.
1 week: GA4 setup, goal configuration, Data Studio dashboard build, and team training on the admin panel.
We were losing NRI buyers because we had no virtual tours and our website looked like it was built in 2015. Digivance transformed our entire digital operation — one portal, automated WhatsApp, and sales team actually getting quality leads. Our conversion from enquiry to site visit went from 8% to 34%.
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